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Websites that sell block printed work online.
Buyers can't touch the cotton or watch the blocks hit the cloth, so your website has to show them. We build sites that sell your work, fill your workshops and bring in trade orders.
Handmade sells on story and trust. Most sites show neither.
Most studio sites show a flat photo and a price, which makes a hand-printed bedsheet look factory-made. Buyers need to trust a small studio at checkout, and Google will list your products for free if your product data is clean.
2009
Sanganeri hand block printing received its GI tag
Source: NABARD, 200970.22%
average online cart abandonment rate
Source: Baymard Institute, 202519%
of abandoning shoppers didn't trust the site with their card
Source: Baymard Institute, 2025Free
product listings on Google Search, Images, Shopping and Lens
Source: Google Merchant Center Help, 2025
What you get.
One site for retail, trade and workshops, with a clear path for each kind of buyer.
Outcome 01 of 06
Product pages that sell the craft
Buyers see exactly what arrives: the print, the weave and the hand that made it.
What’s included
- Close-ups of print and weave
- Fabric weight, dye type and wash care
- The name and story of each print
- A photo for scale and one in use
How you’ll know it’s working
Fewer questions before purchase and fewer returns after.
Outcome 02 of 06
A story buyers read and share
The blocks, carvers, printers and dyes, told in your words with your photographs.
What’s included
- Process and provenance pages
- Profiles of the people behind the work
- Copy written with you
- Pages built to be shared and linked
How you’ll know it’s working
Other sites start linking to you, which is what SEO runs on.
Outcome 03 of 06
Trade orders sent straight to you
A separate path for boutiques, interior designers and exporters.
What’s included
- A trade page with minimum orders and lead times
- Swatch and custom colourway requests
- An enquiry form that captures the details you need
- Instant alerts to your phone or inbox
How you’ll know it’s working
Trade enquiries arrive with the details you need to quote.
Outcome 04 of 06
Workshops that fill without the admin
Dates, seats, pricing and payment in one flow.
What’s included
- Online booking and payment
- Automatic confirmations and reminders
- Seat limits per session
- A simple list of who's coming
How you’ll know it’s working
Workshops fill without a run of back-and-forth messages.
Outcome 05 of 06
Free listings on Google
Clean product data, connected to Google Merchant Center for free listings.
What’s included
- Shopify set up for your range
- International shipping and multiple currencies
- Merchant Center connected
- Product data cleaned for Google
How you’ll know it’s working
Your products appear on Google Shopping, Images and Lens without paying for ads.
Outcome 06 of 06
Found for what buyers search
Pages built for the searches buyers make, not just your brand name.
What’s included
- Research into how buyers search for block prints
- Collection pages built around those searches
- Workshop pages for local searches
- Monthly reporting on what's ranking
How you’ll know it’s working
Visits from people who'd never heard of you, searching for what you make.
How a studio site comes together.
We start with your products and your customers, not a template.
- 01
Audit and research
Your current site and sales, the searches your buyers make, and the studios they compare you with.
You get
A written audit and a plan for the site.
- 02
Photography and copy
A shot list for texture, scale and process, and copy written with you for every range.
You get
A shot list and finished copy for every page.
- 03
Build and connect
Store, trade and workshop flows built and tested, connected to Merchant Center and your payment provider.
You get
A live site that takes orders, trade enquiries and bookings.
- 04
Grow every month
New collections, content and search pages each month.
You get
A monthly report on traffic, orders and enquiries.
Is this right for you?
A good fit if
- You print by hand and sell direct, to trade, or both
- You run workshops and want them to fill without the admin
- Your Instagram looks better than your website
- You want buyers outside your city to find you on Google
Not what we do
- Screen-printed or digitally printed goods marketed as hand block printed
- A marketplace-only shop with no plans for your own site
- Studios that want a template site with stock photography
Questions we get asked.
Should we sell on our own site or on marketplaces?
Both can work, but only your own site builds a customer list you keep, carries your full story and lets you set your own margins. Marketplaces are good for discovery; we usually suggest using them alongside a site that buyers come back to.
Can one website handle retail, wholesale and workshops?
Yes. Each gets its own clearly labelled path: the shop for retail, a trade page with an enquiry form for wholesale, and a booking flow for workshops, so nobody wanders into the wrong one.
How do we photograph block printed fabric so it sells?
Show the print at three distances: the full piece, the repeat at arm's length, and a close-up where you can see the slight variations that prove it's printed by hand. Add one photo with something for scale, and one of it in use. We give you a shot list before the shoot.
Can we mention the GI tag on our site?
Only if your work genuinely qualifies under the registered geographical indication. If it does, it's one of the strongest trust signals you have, and we'll make the most of it. If it doesn't, we'll tell your craft's story without borrowing a claim that isn't yours.
Can you help us sell internationally?
Yes: multiple currencies, international shipping rates shown before checkout, duties explained up front, and product data set up for Google listings in the countries you ship to.
Other industries we build for
Sources
- Sanganeri Hand Block Printing (GI product details) · NABARD, 2009
- Cart Abandonment Rate Statistics (50 studies) · Baymard Institute, 2025
- Free listings for products · Google Merchant Center Help, 2025
Show us your studio.
Send us your website or Instagram. We'll tell you what we'd change first to sell more of your work online.
Or call +65 9861 0083 during Singapore business hours.