SEO & High-Converting Websites
SEO that ranks you on Google, Bing and the AI answers built on them, and websites that turn those visits into enquiries.
Explore SEO & Websites
Clinic websites that rank and stay within the rules.
Singapore's advertising rules ban superlatives and reproduced testimonials, and Google holds health content to a higher standard. We build clinic websites that earn patients' trust within both.
Two sets of rules: MOH's and Google's.
The usual playbook of five-star quotes and "leading specialist" headlines isn't allowed under the Healthcare Services (Advertisement) Regulations. What works instead is clear information from a named, qualified clinician, which is also what Google rewards on health topics.
0
laudatory statements or superlatives allowed in your advertising
Source: Singapore Statutes Online, 2021YMYL
Google's label for health topics held to a higher standard
Source: Google Search Central, 20257×
more likely to qualify a lead contacted within an hour
Source: Harvard Business Review, 2011
What you get.
A site patients trust, Google ranks and your compliance team can sign off.
Outcome 01 of 06
Copy your compliance team can sign off
Factual, measured copy written to the Healthcare Services (Advertisement) Regulations.
What’s included
- No superlatives or laudatory claims
- Every page flagged for your review
- Reviews and testimonials handled within the rules
- Copy kept current as guidance changes
How you’ll know it’s working
Pages go live without rewrites from your compliance review.
Outcome 02 of 06
Clinician profiles patients trust
Each clinician's qualifications and areas of practice, set out clearly.
What’s included
- Qualifications, registrations and training
- Areas of practice and languages spoken
- Links to the pages each clinician reviewed
- A professional photo of each clinician
How you’ll know it’s working
Patients arrive knowing who they'll see and why.
Outcome 03 of 06
Treatment pages that rank
Plain-language pages on what you treat and how, reviewed by your clinicians.
What’s included
- Pages for the conditions patients search for
- Named clinical reviewers and review dates
- Clear next steps to book
- Structured data that matches each page
How you’ll know it’s working
Rankings for conditions and treatments, not just your clinic's name.
Outcome 04 of 06
Appointment requests that reach the desk
Short forms that go to your front desk or practice system straight away.
What’s included
- Forms that ask only what you need
- Instant alerts to your front desk
- Automatic confirmation to the patient
- Tracking for which page each request came from
How you’ll know it’s working
Requests reach your desk the moment they're sent, and you see where each came from.
Outcome 05 of 06
Found by patients nearby
Your locations, hours and specialties kept accurate wherever patients look.
What’s included
- Google Business Profile for each location
- Opening hours and holidays kept current
- Medical structured data on the site
- Location pages for each clinic
How you’ll know it’s working
More calls and direction requests from patients near you.
Outcome 06 of 06
A site every patient can use
Readable on any phone, usable with a screen reader and fast on a slow connection.
What’s included
- Accessible colours, text sizes and labels
- Screen reader and keyboard tested
- Fast pages on slow connections
- Clear layouts for older patients
How you’ll know it’s working
Every patient can find what they need and book, whatever their device or ability.
How a clinic site comes together.
Your clinicians review the medical content. We handle everything else.
- 01
Audit
Your site's rankings, speed and enquiry flow, and its copy checked against the advertising regulations.
You get
A written review, including a compliance check.
- 02
Content plan
The conditions and treatments patients search for, and who reviews each page.
You get
A page list with a named clinician reviewer for each.
- 03
Write, review, build
We draft, your clinicians review, and we build and test the site.
You get
A live site with bookings and tracking in place.
- 04
Maintain
Monthly updates and new pages, kept in line with the rules as they change.
You get
A monthly report on rankings and appointment requests.
Is this right for you?
A good fit if
- Clinics, specialists, dentists, physiotherapists and allied health practices
- Your site was written before the 2021 advertising regulations
- Patients can't easily find what you treat or how to book
- You want to rank for conditions and treatments, not just your clinic's name
Not what we do
- Copy that promises results or compares you with other clinics
- Buying or reproducing reviews
- Medical content no qualified clinician has reviewed
Questions we get asked.
Can we show patient reviews on our website?
Only within regulation 14 of the Healthcare Services (Advertisement) Regulations 2021: a review or testimonial may appear on your own website or social media account if the patient gave it to you directly and it isn't reproduced by you. Copying Google reviews onto your homepage is reproduction. We'll set up your site to stay on the right side of that line.
Can we mention our awards or accreditations?
Regulation 13 restricts how licensees can display or publish information about accreditations, awards and other honours. We'll check what you'd like to show against the regulation before it goes on the site.
Is this legal advice?
No. We write to the regulations and MOH's published guidance and flag anything that needs a closer look, but your clinic remains responsible for its advertising. For anything uncertain, check with MOH or your legal adviser.
Who writes the medical content?
We draft it from your clinicians' input and published guidelines, and a named clinician reviews every page before it goes live. Their name, qualifications and the review date appear on the page, which is what patients and Google both look for.
Do you work with clinics outside Singapore?
Yes. Healthcare advertising rules differ by country, so we write to the rules where you practise and ask you to confirm anything specific to your jurisdiction.
Sources
- Healthcare Services (Advertisement) Regulations 2021 · Singapore Statutes Online, 2021
- Creating helpful, reliable, people-first content · Google Search Central, 2025
- The Short Life of Online Sales Leads (Oldroyd, McElheran and Elkington) · Harvard Business Review, 2011
Make your clinic easy to find and easy to trust.
Send us your website. We'll review its search visibility, booking flow and copy, and tell you what we'd change first.
Or call +65 9861 0083 during Singapore business hours.